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O'Brien's aiming for juicy profits

Brody Sweeney - Juice move 'natural'
Brody Sweeney - Juice move 'natural'

O'Brien's Irish Sandwich Bars has announced plans to move into the juice market. It says it will open 60 juice bars in new and existing stores in the UK and Ireland over the next 12 months.

CEO Brody Sweeney said the move was a 'natural progression'. The company has been carrying out trials with the concept in its Westmoreland Street store in Dublin for the past year, describing it as a 'huge commercial success'.