The publisher of Britain's Independent newspaper said today that average daily sales had risen 8.7% since it launched a weekday tabloid edition.
Independent News & Media's tabloid version of the Independent broadsheet was initially aimed at London commuters. It is now on sale in most of Britain, with a Saturday tabloid edition planned.
"It is clear from our research, and from reader feedback, that the compact edition has a value and desirability far beyond the commuter population. Our readers lead busy lives on Saturday, too, and we will produce a modern newspaper that is in tune with modern lifestyles," said Ivan Fallon, chief executive of UK Independent News and Media.
