The Guinness Storehouse has been named World's Leading Tourist Attraction 2023 and World’s Leading Beer Tour Visitor Experience 2023 at the World Travel Awards, which was held in Dubai's Burj Al Arab.
Established in 1993, the WTA celebrates excellence across all sectors of the tourism industry, with winners setting a global benchmark. The annual awards sees a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region.
This year, Ireland's Guinness Storehouse beat out some of the world's most celebrated tourist attractions, including Niagara Falls, The Great Wall of China, and Machu Picchu in Peru to claim the title as the World’s Leading Tourist Attraction 2023.
For the second year in a row, the Guinness Storehouse also earned the title of World’s Leading Beer Tour Visitor Experience. The shortlist included Coors Brewery Tour and Miller Brewery Tour in the United States, as well as the Maui Brewing Company in Hawaii and Tiger Brewery Tour in Singapore.
Speaking on the accolades, Alice Mansergh, Chief Executive Designate of Tourism Ireland, said:
"Guinness Storehouse offers a unique experience to visitors, celebrating an iconic story of Irish craft, heritage and industry in fresh, modern ways. It is hugely welcome to see recognition on the global stage and is a credit to the Guinness Storehouse team for their innovation and leadership."
Located in the heart of Dublin's Liberties, the Guinness Storehouse tells the story of one of Ireland’s most recognisable brands. As well as learning what goes into making each pint, visitors learn about the incredible history, famous advertising, as well as panoramic views from the 360⁰ Gravity Bar.
Irish business that made their mark on the global stage include:
- Europe's Leading Luxury Wedding Resort 2023: Luttrellstown Castle Resort
- Europe's Leading Meetings & Conference Centre 2023: The Convention Centre
- Europe's Leading Whisk(e)y Distillery Tour 2023: Jameson Distillery Bow St
- Europe's Leading Beer Tour Visitor Experience 2023: Guinness Storehouse
- Europe's Leading Tourist Attraction 2023: Guinness Storehouse
Ireland's winners at the WTA Awards:
- Ireland's Leading Boutique Hotel 2023: Castle Leslie Estate
- Ireland's Leading Business Hotel 2023: The Shelbourne
- Ireland's Leading Car Rental Company 2023: Hertz
- Ireland's Leading Destination Management Company 2023: Moloney & Kelly
- Ireland's Leading Hotel 2023: Inchydoney Island Lodge & Spa
- Ireland's Leading Hotel Suite 2023: House Presidential Suite at Carton House, A Fairmont Managed Hotel
- Ireland's Leading Luxury Hotel 2023: Carton House, A Fairmont Managed Hotel
- Ireland's Leading Online Travel Agency 2023: loveholidays
- Ireland's Leading Tour Operator 2023: Finn McCools Tours
- Ireland's Leading Travel Agency 2023: Sunway
- Ireland's Leading Travel Management Company 2023: Club Travel
- Ireland's Leading Whiskey Distillery Tour 2023: Jameson Distillery Bow St.
Northern Ireland's winners at the WTA Awards:
Northern Ireland's Leading Business Hotel 2023: Hilton Belfast
Northern Ireland's Leading Car Rental Company 2023: Avis
Northern Ireland's Leading Destination Management Company 2023: Tours of Derry
Northern Ireland's Leading Hotel 2023: Titanic Hotel Belfast
Northern Ireland's Leading Serviced Apartments 2023: Central Belfast Apartments
Northern Ireland's Leading Tour Operator 2023: Travel Solutions
Northern Ireland's Leading Travel Agency 2023: Gallagher Travel
