Mayo woman Maureen Igoe was crowned the winner of the National Brown Bread Baking Competition 2025, which took place today, 18 September, at the National Ploughing Championships in Screggan, Tullamore.
A member of the Irish Countrywomen's Association, Maureen was one of three ladies to qualify from An Grianan. She was joined at both the semi-final and final by some of her fellow guild members, as well as a "bus load" of neighbours, her wonderful children, and some of her "many grandchildren".
A home-maker based in Bonniconlon, Co. Mayo, Maureen has been baking since her teenage years, thanks to the influence of her mother, who had "a household" to bake for.
The secret to her winning recipe was keeping a cool head in the hot tent and adding in "a drop of the black stuff".
Speaking about her success, Maureen said: "I can't quite believe it! I’ve been baking for over 50 years and this is definitely a highlight. People keep asking if I have a special ingredient, and I definitely think a drop or two of Guinness and a spoonful of treacle makes the difference. I’m going home to Mayo a very happy woman!"
This year's finalists saw four impressive women in the hot seat, with each baker bringing a blend of personal flair and deep-rooted Irish baking heritage, reflecting the diversity and richness of brown bread recipes passed down through generations.
Eileen Brennan (winner of the 1973 competition), Eleanor Martin from Neff, Thelma Burke from the ICA were the judges for this tough competition.
As well as a stylish sash, Maureen took home €5,000 in cash and a NEFF Slide & Hide Oven, the very model made famous by The Great British Bake Off, which is valued at over €2,000.
The three runners-up - Kathy Bolger, Áine Cotter and Pauline Browne - each received a €500 Euronics gift card, while all remaining finalists will be awarded a €250 Euronics gift card and a NEFF hamper.
