We know making the same lunches over and over again can be tiring, but this takes the biscuit.
Weetabix, the product formerly known as a breakfast food, triggered a Twitter meltdown this week when the company put forth a new pairing: Weetabix and baked beans.
As if the days weren't chaotic enough, the company's Twitter account yesterday posted a photo of baked beans poured over Weetabix instead of milk. Writing in the post, they made their case: "Why should bread have all the fun, when there's Weetabix? Serving up Heinz Beanz on bix for breakfast with a twist."
Why should bread have all the fun, when there's Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix pic.twitter.com/R0xq4Plbd0
— Weetabix (@weetabix) February 9, 2021
The post quickly went viral, with more than 16,000 comments and 79,000 retweets, with responses from bemused Twitter users, other food brands and outraged baked beans aficionados. Baked beans on Weetabix quickly became a matter of national and international importance, as many Twitter accounts for embassies waded into the debate.
The US embassy account announced that it was was the US-UK "collaboration we were hoping for", and Israel's account – run by Israel's foreign ministry's digital diplomacy team – replied, "Finally something that all Middle-Eastern countries can agree on. Just no".
The NHS Twitter account replied, "That tweet should come with a health warning", while the Tinder account quipped, "Trust us, this is not a Match".
Meanwhile, even the GCHQ, the UK's intelligence and cyber security agency, replied saying "We found... No intelligence", so we can assume 007 knows about the great baked beans on Weetabix debacle.
That tweet should come with a health warning
— NHS (@NHSuk) February 9, 2021
And for some reason, they didn't stop there. When Innocent drinks replied to the post saying "Even we wouldn't do this. We're not monsters", Weetabix did it for them. Sharing a photo of a berry smoothie being poured over two Weetabix, the post read: "Would you pour Innocent over Weetabix for a fruity hit? Milk is so 2020."
If nothing else, this dose of chaos gave many of us a much-needed chuckle. Here are some of the best replies to the Twitter post:
Found the best way to serve it pic.twitter.com/YTizKUgbef
— Justine Stafford (@JustineStafford) February 9, 2021
Delet this pic.twitter.com/xUkadejZWS
— Iceland Foods ❄️ (@IcelandFoods) February 9, 2021
Look at what you've done now ... pic.twitter.com/XdVD3uTOJf
— Google UK (@GoogleUK) February 9, 2021
If Dolores Umbridge was a food.
— NOW TV (@NOWTV) February 9, 2021
Haven't our scientists worked hard enough, without having to come up with an antidote to this?
— Pfizer UK (@Pfizer_UK) February 10, 2021
"Illegal combination in the bagging area"
— Tesco (@Tesco) February 9, 2021
This sounds like a great idea. Thanks for sharing!
— Flat Earth Society (@FlatEarthOrg) February 9, 2021