A film created by a number of Dublin local authorities about the consequences of fast fashion premiered in Smithfield's Lighthouse Cinema last week.
The film, Losing the Thread: The Cost of Fast Fashion, is an unflinching look at Dublin's - and Ireland's - relationship with fast fashion, a topic that has become a sticking point for many younger generations of shoppers and creatives.
Looking at both the environmental aspect, and the effect on shoppers, the film features opinions from consumers on Dublin's shop streets. It ends with a positive message of action and change, highlighting the pratical steps we can take to slow the tide of fast fashion.
It was a collaboration between four Dublin local authorities and funded by the Department of Climate, Energy and the Environment, and launched at a bustling event that championed second hand fashion as well as conversation on the topic.
The premiere was attended by over 150 secondary school students from across Dublin, and featured a circular clothes swap, upcycling workshops, expert advice and an interactive panel discussion with experts in the circular economy.
Proving the appetite for second hand items and the spirit of community, over 200 items of clothing were swapped at the event!
In joint statement on the film the Cathaoirleach of Dún Laoghaire-Rathdown County Council, Mayors of Fingal County Council and South Dublin County Council, and Lord Mayor of Dublin City Council said:
"This powerful short film shines a light on the pervasive issue of throwaway culture and grounds it at a local level. We are delighted to engage students with this launch who are the future and are key to fostering a culture of awareness and action that supports long-term change."
The film is available to watch now on the MyWaste website.
