Irish woman Maura Higgins is the latest celebrity to join M·A·C Cosmetics' eye-catching beauty campaign.
The global brand has been earning headlines with its barely there photoshoots featuring the likes of Julia Fox and Martha Stewart.
Celebrating all things 'nude', the ads have featured famous faces wearing a range of neutral lipsticks - and not much else.
While Julia Fox appeared to ride the New York subway in nothing but her favourite lipstick, and Martha Stewart was filmed in a kitchen while wearing a silk robe, Higgins has joined the fray wearing lingerie and heels.
Photographed by Rebecca Spencer, Higgins is snapped lying on a bed wearing black lingerie and surrounded by make-up before moving on to the bathroom to don her heels.
Make-up artist Suzy Clarke delivered the nude look, while hairstylist Carl Bembridge created voluminous waves for the sultry shoot.
Sharing the news on Instagram, the reality TV star posted a photo of herself carefully covered by the slogan: 'I Only Wear M·A·C'.
She wrote: "I Only Wear Mac 💋Starting off the year as the face of Mac's newest Campaign🥺Such a pinch me moment!!!!!!! Keep an eye out for more pics & videos around the uk & irl @maccosmeticsuki ♥️"
Having landed her first American magazine cover and appearing in I’m A Celebrity… Get Me Out Of Here in 2024, it seems that the Longford woman has come a long way since her time as a contestant on Love Island in 2019, and shows no signs of slowing down.
