Dublin actor Barry Keoghan has been named as the newest brand ambassador of one of Britain's foremost luxury fashion brands, Burberry.
Posting a black and white photo of the Saltburn actor smouldering in a silk-blend trench coat, Burberry shared the news to social media with the simple caption: "Introducing our new brand ambassador Barry Keoghan".
The news won't come as a surprise to fashion fans who have undoubtedly spotted the 31-year-old sitting front row at Burberry's shows during London Fashion Week and wearing many of Creative Director Daniel Lee's eye-catching creations on the red carpet.
Introducing our new brand ambassador Barry Keoghan #Burberry pic.twitter.com/ALxVTCWAz5
— Burberry (@Burberry) March 7, 2024
Styled by Ilaria Urbinati, Keoghan has fast become one of the most interesting celebrities to watch on the red carpet, with many of his most-talked about moments featuring Burberry designs.
"Barry is just very playful and adventurous," the celebrity stylist told Vogue, listing Keoghan's go-to labels as Burberry, Louis Vuitton, Givenchy, Bode, and Ami Paris.
"He takes to fashion well, and he really understands it and is knowledgeable about designers. But he is also light about it, in that he's having fun with it. He takes it seriously but doesn't overthink it."
To celebrate this stylish collaboration, we're looking back at some of Barry's most memorable Burberry moments.
The Met Gala

Under the theme Karl Largerfeld: A Line of Beauty, Barry Keoghan walked the iconic steps of the Met Gala in 2023 wearing a black and blue tartan-print suit, complete with a double-breasted suit jacket.
London Fashion Week Spring/Summer 2024

In September 2023, Keoghan was spotted attending Burberry's London Fashion Week show alongside stars such as Kylie Minogue, Rachel Weisz and Jodie Comer.
This show served as Daniel Lee's second outing at London Fashion Week as Creative Director of the British brand, having taken over from Riccardo Tisci in September 2022.
Styled once again by Urbinati, Keoghan looked dapper as ever, wearing a wore a co-ordinated houndstooth tracksuit from the brand. The Banshees Of Inisherin star complemented the look with a pair of white Nike runners, an assortment of gold rings, and a Cartier watch.
Masters Of The Air premiere

In January of 2024, Keoghan was snapped wearing a viral-worthy blue mohair sweater vest at the UK Premiere of Masters Of The Air.
Taking place at Picturehouse Central in London, the Dubliner looked perfectly at ease on the red carpet, posing alongside co-stars Callum Turner, Austin Butler, Anthony Boyle, Nate Mann and Rafferty Law.
A video of this moment has reached over nine million views on RTÉ Lifestyle's TikTok alone.
Masters Of The Air screening

Just a few days later, Barry attended a screening and conversation for Masters of the Air at 92NY in New York wearing a Burberry bomber jacket over a striped Marni shirt.
The trend-setter attended the event alongside Callum Turner, Gary Goetzman, Josh Horowitz, Anthony Boyle, Austin Butler and Nate Mann.
London Fashion Week Fall/Winter 2024

In February of 2024, the Eternals actor was spotted sitting front row at the fashion house's Fall/Winter '24 collection, which took place at London's Victoria Park in a supersized marquee emblazoned with the brand's iconic check pattern.
The 31-year-old opted for an unusual ensemble, stepping out in a camel-coloured co-ord that put a twist on both suiting and tracksuits.
Styled by Urbinati, the flowy suit featured a high-necked jacket that zipped on one side, with wide legged trousers, tied at the waist.
EE BAFTAS 2024

At the 2024 EE BAFTAs in February, the Saltburn star represented Ireland well by wearing a bottle green suit from Burberry featuring a cropped jacket accented with buckles and slim trousers. He paired this with a classic white shirt, an Omega watch, and Boucheron jewellery.