Kim Kardashian has enlisted the help of two breakout stars of popular HBO show The White Lotus for a new Valentine’s Day fashion campaign.
The reality star, 42, said she had watched the show and "had to have" Italian actresses Simona Tabasco and Beatrice Granno to front the Skims brand collection.
The pair played the mischievous Lucia and Mia in the second series of The White Lotus, which also starred Jennifer Coolidge, Aubrey Plaza, Theo James, and Tom Hollander.
Written by Mike White and set in a luxury Sicilian resort, the series has already picked up a string of accolades during this year’s award season.
Sharing a series of pictures of the pair on Instagram, Kardashian said: "I watched The White Lotus and had to have my girls!"
Fashion fans have been quick to praise Kardashian for the collaboration, taking to Twitter to applaud the clever marketing:
it pains me to admit it but @skims marketing is very good. they've got a budget and they know what to do with it! pic.twitter.com/ooymNzIxEx
— Rachel Karten (@milkkarten) January 23, 2023
Say what you want about @KimKardashian but nabbing The White Lotus S2 breakout stars for a @skims campaign? She's a marketing genius. pic.twitter.com/YyO1yibHsN
— Sam Stryker (@sbstryker) January 23, 2023
Kim really is a marketing queen, white lotus girls in the new campaign for skims pic.twitter.com/faxnrGf0OA
— Ramoncito (@Yungrayray_) January 23, 2023
Fittingly, just days before the collection was revealed, Kardashian visited Harvard Business School to speak at a class called HBS Moving Beyond DTC, where students were learning about the inner workings of her shapewear company.
