Between style queens like Amy Huberman and Laura Whitmore championing Irish designs and Paul Mescal single-handedly making GAA shorts a thing, Irish fashion is having something of a moment. 

With more focus on homegrown talent since the outbreak of Covid-19, more of us are waking up to the incredible designers on our own shores, while heavyweights like Simone Rocha and Richard Malone continue to dazzle on the runways. 

But it's a thrilling thing to see one of our own championed by someone outside the bubble of the Emerald Isle, so we were particularly delighted to see Holly Willoughby rocking an Irish design this week. 

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The This Morning host never puts a foot wrong when it comes to style, so to have her give an Irish brand her seal of approval to her almost seven million Instagram followers is high praise indeed.

For her hosting slot this morning, Willoughby chose a floral dress from the brand Queens of Archive, a new label by Dublin-born Sarah Plunkett Chadwick and Cheshire-born Nicola Orme that is based in Belfast. 

Known for their fun and feminine take on 70s boho style, their pieces are inspired by heirloom prints and vintage silhouettes, all collected by Nicola and the "archive" in question. Full sleeves, short skirts, open backs and expressive prints are all hallmarks of the brand, which is already a firm favourite of Laura Whitmore's, Amy Huberman's and Una Healy's. 

Sustainability is also at the brand's core, as the pair say they are big fans of "slowing things down". Pieces are sold as part of limited runs, and plant-based materials are used where possible. 

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Willoughby plucked for the Marianne Rosa dress, a 60s-inspired mini dress featuring a bold pink and red floral print, voluminous sleeves, gathered wrists, a cinched waist and tiered pleated skirt.

She wore it with the brand's Queen's collar, a dramatic detachable white collar tied with a black ribbon that is fast becoming a go-to accessories for the season. 

Keeping it autumnal, the presenter styled the look with sheer black tights and added a pair of pointed toe stilettos to add a touch of glamour. Enhancing the retro vibe of the outfit, Willoughby's hair was styled in a loose and textured beehive up-do, with layers falling to frame her face.