Taylor Swift is set to drop brand new album, Folklore, which she recorded in isolation as a result of the pandemic.

After a summer of cancelled gigs, tours and festivals, a new album is something of a surprise, but Swift knows how to make a statement, as much with her music as her beauty choices (she loves a bold red lip).

Although the 30-year-old star began her career playing it safe with romantic country curls and a flick of black eyeliner, she’s definitely switched things up in recent years, experimenting with bleach blonde hair, super short bangs, black lipstick and some pretty epic pastel hair dyes.

In honour of Folklore’s imminent release, we’ve taken a look back at Swift’s beauty evolution…

1. Lipgloss and curls

MTV Video Music Awards 2008 – Los Angeles
Taylor Swift at the MTV Video Music Awards 2008 (Ian West/PA)

Swift has come a long way since her Our Song days. At the start of her career, she was known for her natural golden ringlets, lightly glossed lips and vampy black eyeliner. It was the perfect look for a country ingenue on the path to world domination.

2. Amping it up

MTV Europe Music Awards – Frankfurt
Taylor Swift with her awards at the 2012 MTV Europe Music Awards (Ian West/PA)

As Swift’s musical style matured, so too did her style and beauty choices. In 2012, she swapped her curls for a tousled blow-dry and a flat-ironed fringe. She also amped up her make-up with a bold red lip and extended her signature black cat-eye flick with lashings of kohl eyeliner.

3. Supermodel chic

Victoria's Secret Fashion Show 2014 – London
Taylor Swift arriving for the Victoria’s Secret Fashion Show 2014 (Ian West/PA)

In 2014, Swift proved she’d evolved from girl-next-door to supermodel-esque heights when she appeared in the Victoria’s Secret fashion show. Her usual porcelain complexion was bronzed up with a holiday glow, and she also controversially chopped her hair into a sophisticated, side-swept bob.

4. Hollywood vamp

Taylor Swift Reputation stadium tour – London
Taylor Swift performing on stage during the Reputation Stadium Tour at Wembley Stadium (Ian West/PA)

When Swift made a comeback in 2017 with her Reputation album, she completely overhauled her beauty look. Gone was the sleek lob and red lips, replaced with a gothic plum lipstick and lots of dark eyeliner. She also ditched the spray tan, embracing her naturally pale skin tone instead.

5. Back to basics

MTV Video Music Awards 2019 – Arrivals – New Jersey
Taylor Swift attending the MTV Video Music Awards 2019 (PA)

2019 saw Swift return to the look she arguably does best – red lips, a choppy bob and winged eyeliner. Keeping her make-up to a fairly standard formula let her bold outfit choices do the talking.

6. Pastel hair

Swift paid homage to the Lover era of her career with butterflies, hearts and rainbow shades in her album artwork, which she also applied to her beauty look. Notably, in the video for You Need To Calm Down, her signature wispy bangs and blonde layers were dyed for a multicolour pastel effect. Consider us obsessed.

7. Natural beauty

Recently, Swift’s swerved the bold red lips and lashings of foundation, embracing a ‘no-make-up’ look instead – one that involves just a slick of mascara and a simple nude lipstick. Quite the lowkey lockdown look.

We’re excited to see what the Folklore era will bring for both her hair, make-up and music.