Make-up artist Pat McGrath has unveiled her latest campaign, and it boasts a stellar model line-up, with up and coming stars featuring alongside industry veterans.
Naomi Campbell, the global face of the Pat McGrath Labs beauty brand, leads the Dark Star Mascara campaign cast, while Russian supermodel Irina Shayk poses with Damian Hurley, son of actor Liz.
This is the second Pat McGrath beauty outing for 18-year-old Hurley, who shot to fame recently after embarking on a modelling career and drawing comparisons to his famous mother.
Also in the campaign – shot by iconic photographer Steven Meisel – models Salomon Diaz and Maty Fall Diba are pictured together with Diba wearing retro style eye make-up, while Leon Dame and Tess McMillan sport matching make-up looks.
Rounding up the diverse cast, 73-year-old American actress and model Marisa Berenson is paired with Hudson Kroenig, godson of the late Karl Lagerfeld, who made his modelling debut aged two.
"It is an honour and a privilege to introduce my new volumising Dark Star Mascara to the world via a campaign by the ultimate starmaker himself – the legendary Steven Meisel," says McGrath.
"With his fierce and disruptive aesthetic, his eye for fresh talent, and his prolific, unparalleled approach to beauty, Steven has the unique power of being able to both propel a new face out beyond the stratosphere, as well as to reveal brilliant facets of absolute icons. His art reframes the present and transforms the future."
Using the same proprietary technology as McGrath’s highly pigmented lipsticks and eyeshadows, the new mascara promises to take lashes to "a brave, bold, big new galaxy of glamour."
