Suzy Griffin shares just some of the small (and big) acts of kindness being taken by the beauty industry in Ireland.

An Instagram post from CMRF Crumlin (Children’s hospital) caught my eye this week, it was a beautiful bright toiletry bag surrounded by travel-sized luxury products, with a caption that read:  "We have been blown away by the amazing support of our friends at Brown Thomas Arnotts who continue to support the children and families of CHI Crumlin in these trying times". 

I reached out to the Brown Thomas press team for clarification on this quiet act of kindness and they confirmed the donation of 800 beauty products, including brands like Clinique and Lancome.

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Having recently spent three nights in the hospital with my baby daughter, where I slept on a pull out chair beside her cot, I can’t tell you what a relief such a small package of treasures would bring to an exhausted parent.
 
It’s acts of kindness like this that bring hope in times of darkness, no matter how big or small. Once I looked into it some more, I found these acts of kindness popping up all over the beauty industry in Ireland right now…

"We believe in the beauty of community", Vismay Sharma, L’Oréal UK and Ireland Country Managing Director remarks as it’s announced that the L’Oréal group and its family of brands will donate 50,000 hygiene products and hand sanitisers to healthcare workers in Ireland along with 27,000 hand sanitisers to pharmacy and grocery staff. 

Meanwhile, in France, Clarins converted its production lines to manufacture alcohol-based hand rub and more recently hand lotion to support international efforts. Locally, here in Ireland, they have distributed 300 pamper packs to frontline medical staff from their Dun Laoghaire HQ. 

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Dermalogica have provided 300 skin smoothing kits to hospitals across Ireland including The Mercy Hospital Cork and St Vincents Hospital Dublin, a welcome treat to help with dry and irritated skin no doubt. 

Similarly, to help combat the discomfort caused by repeatedly sanitizing hands with alcohol-based products, Codex Beauty are sending free cases of their travel-sized 'Skin Superfood’ product to any hospital that requests them via their Instagram profile. They have 40,000 units available for distribution and will bridge the gap with full-sized products if needed. 

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Irish company Ella & Jo Cosmetics headed by Charlene Flanagan & Niamh Ryan have donated €3,000 worth of their antibacterial Squeaky Clean Brush Cleanser, which can be used to sanitise hands and workplaces along with their 3in1 Hyaluronic Skin Mist, to their local hospitals in Mayo, Sligo & Galway University.

With factories already manufacturing cleansing and anti-bacterial products, some would say the beauty industry was in a good position to react to the current crisis, but the scale of the reaction and the re-distribution of funds into bespoke products is something that will no doubt be commended for years to come.