Holly Willoughby dresses to impress every morning for the This Morning, wowing her six million Instagram followers with her fun, flirty and feminine personal style. So beloved is her fashion sense, in fact, that she has a curated hashtag, #hwstyle. 

But at last night's premiere of the new season of Dancing on Ice, however, she surpassed even herself in two breathtaking gowns that brought all of our fairy tale fantasies to life. 

A little bit classic, a little bit modern. Photo: Getty

As co-host of the live show with This Morning host, Phillip Schofield, Willoughby takes on a big stage, so it's no wonder she dressed up to the nines. Her first look was a dazzling black and crystal-embellished gown by Peter Langner, featuring a full skirt etched all over with delicate sparkling embroidery and a flattering bandeau neckline. 

Langner is best known for his dreamy bridal designs, so it's not surprising he created such a romantic look. 

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Worn with an understated pair of Boodles diamond earrings, black strappy heels and her long bob slicked over one ear and gently waved, Willoughby looked like a modern - and very chic - Cinderella. 

After some impressive skating and a quick costume change, Willoughby emerged in a much more fun and flirty gown. The shimmering pale pink satin number by Iris Serban featuring a fitted bodice, cinched in waist, daring thigh-high slit and dramatic pink tulle puff sleeves. 

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The silhouette, draped elegantly over Willoughby's classic frame, looked much more 1930's Hollywood actress than fairy tale princess, and is the perfect inspiration for a glamorous Christmas look. 

Accenting her look with a glowing tan, radiantly highlighted makeup and flushing pink lips and cheeks, Holly very nearly stole the show from the dancers. We can't wait to see what other outfits she pulls out this season!