In the world of fashion, it seems there's nothing more trendy than sustainability at the moment. With brands like Adidas launching a recycling program and labels like Reformation using reclaimed vintage and sustainable materials making sustainability more accessible, fashion is truly going through a rebirth.
That said, making the switch from fast fashion to something more sustainable can take a while, so it's encouraging to see big names leading the charge and setting examples.
The presenter, food writer and former model spoke to Evoke about how she has ditched fast fashion in recent months, saying she buys "everything secondhand".
Speaking at the launch of RTÉ on Climate last night, Purcell talked about the misconception that influencers need to have a new outfit for every post or event, and the pressure that puts on people to constantly buy more fast fashion pieces.
"I guess there's a misconception that influencers have to live this fast fashion life - we don’t. I stopped buying fast fashion a while ago and I don’t feel the need to have a new outfit every single post," she said.
"But I think that's something that you have to just do and realise that no one has that perception of you. I know my followers don’t."
Instead, she favours vintage and thrift shops around Dublin, one spot being Nine Crows Vintage, which she posted about yesterday. And if you think you can't shop secondhand for athleticwear, think again: Purcell revealed that she gets a lot of her hiking gear in Nine Crows.
She's also a big fan of Finders Keepers in Bray.
"I buy everything second hand in thrift shops. And if I am buying something online there are a certain number of sustainable brands that I will go for. I don't really overthink it."
"I think people will far more respect someone who is conscious," she admitted about her decision to swap to thrifting.
Fashion is the third most polluting industry in the world, consumes more energy than the shipping and aviation industry combined, and contributes to around 10% of global greenhouse gas emissions, according to the UN.
When it comes to travel, Purcell says that she has tried to cut back as much as she can. She does this by flying as efficiently as she can, saying that when she works in the UK she will "bulk up time over there," so that she isn't taking as many flights back and forth.