A cursory glance through Instagram will throw up the usual suspects: the fitness blogger selling tan, the makeup mogul swatching lipsticks or the endless stream of celebrities trying to show us their authentic lives. It all gets a bit predictable.
One area that is more vibrant than many high fashion accounts, however, is the community of older men and women showcasing their own daring and well-honed style to thousands of followers.
Sandra Wilson, mum to presenter and model Vogue Williams, is one of the newest faces in the group, but with over 11,000 followers since starting her account last September she's already on her way to being as beloved as her daughter.
It was one of Vogue's 587,000 followers who suggested Sandra, 65, start her own Instagram. "I thought, 'Oh maybe I'll give it a go'," Sandra told The Independent. "I've plenty of clothes anyway."
Sandra's style is equal parts comfortable and glamorous, daring and accessible. Think billowing satin blouses with coordinating skirts, varying textures and patterns and a love of loud, expressive colour. You'll find her pairing an oversized yellow cardigan with yellow plaid trousers, an all-white ensemble classier and quirkier than even Diane Keaton's looks and a refined take on classics like leather trousers and a chic camel coat.
If you ask her, however, she feels the most noteworthy aspect of her style is that she is nearly always wearing a hat.
Indeed, Sandra seems ready and able for what are typically called the pressures of living a life online: being open to negativity, to trolls and to unpleasant experiences.
"I mean you can't be sensitive," she says. "You're putting yourself out there, so I'm hardly going to be sensitive. I say to Vogue 'Don't be sensitive, that's how you make your living, you have to put up with it'.
"People are entitled to their opinion but sometimes they're kind of silly. If I thought I was getting very negative publicity, I'd say to myself, 'Oh no, I'm not going to do this anymore'. But I actually enjoy doing it.
"When I get myself all ready and get my picture taken, I think to myself, 'I was never photogenic before'. They used to laugh at me, Amber and Vogue, when they'd be taking my picture. But now I seem to have got myself into a way where pictures are coming out better than I expect. I don't know what I did before, but I was terrible. They'd spend their lives laughing at me if I took a picture."
Having worked as an air stewardess for Aer Lingus previously, Sandra has a keen sense for glamour and a fondness for looking her best.
"I used to fly, and you had to pass a grooming test before you went on a plane. And if you'd put on weight, they would tell you. You had to wear lipstick and stuff. The woman in charge of the section would be sitting there, and you just had to go in before you got on your flight."
And while putting together an outfit for her practically daily post can be challenging, she'll always put some makeup on. "I like to be finished."
Just like Vogue with husband Spencer Matthews, Sandra has enlisted the help of her her husband, successful businessman Neil Wilson, to take the photos for her account.
"If he doesn't behave, he'll be fired," she jokes. "No, he's good. It's like Spencer. Spencer didn't like doing them, but now he doesn't mind doing them for Vogue."
Sandra clearly has the kind of healthy outlook on herself and her appearance that comes with years of dressing and understanding her own style, but she's not immune to wanting a little touch up here and there.
"Well, I would love to have something done to my face. Get rid of a few lines," she laughs. "When I was young, nobody used suntan lotion. But I would say my husband would have a fit. He would say, 'No, don't do anything'. So on that basis, I won't.
"You look at yourself in the morning in the mirror and you might be delighted with yourself. You could look at yourself four hours later in the mirror and say 'God, what happened to me?' Nothing's changed in the picture, it's just you yourself, in your mind have changed.
"Most of the time I'm happy. I am the age I am."
When it comes to dressing as an older woman, she says that you adapt and shift in ways that are age appropriate and also fun.
"Try something different. Don't always be stuck in something. I just think it's better than morphing into old age," she says of her attitude to personal style. "I think, try and add a little bit of colour to yourself."
