If you are in anyway fashion saavy or have a love for online shopping, you have most likely heard of ASOS.
The company is a fashion website that sells shoes, clothing and accessories online. They call themselves "the hub of a thriving fashion community" and lately they've been making headlines for all the right reasons.
With over 80,000 branded and own-brand products on their website, the company have thousands of photos of models wearing their products.
What's especially fantastic is that ASOS seem to have ditched the Photoshop edits and show these beautiful women just as they are - stretchmarks and all.
The retail giant has made no official statement as to its airbrushing policies but customers have praised them none the less.
Lu says "so nice to see a model without photoshop, she is gorgeous without airbrushing stretch marks"
so nice to see a model without photoshop, she is gorgeous without airbrushing stretch marks👙 @ASOS pic.twitter.com/6f1TVFKDjc
— lu (@ElizaStaples) June 29, 2017
Alice tweeted "Just looking for bikinis on @ASOS and the fact they haven't photoshopped the model's stretch marks is amazing #asos #noairbrushing"
Just looking for bikinis on @ASOS and the fact they haven't photoshopped the model's stretch marks is amazing👌🏼 #asos #models #nophotoshop pic.twitter.com/c1Mmjfe7Cz
— Alice (@alice_lilian) July 2, 2017
Claire Phipps praised the company saying "Well done, @ASOS for keeping it real and not airbrushing model's so called 'imperfections' #asos #noairbrushing"
Well done, @ASOS for keeping it real and not airbrushing model's so called 'imperfections'. #asos #noairbrushing
— Claire Phipps (@CBP_NZ) July 2, 2017
Manda thinks the whole thing is pretty cool "came across this on asos, its pretty cool seeing stretchmarks on a model @ASOS"
came across this on asos, its pretty cool seeing stretchmarks on a model 👏🏼👏🏼@ASOS pic.twitter.com/MSD5jALUAw
— manda (@yellamadnila_) June 17, 2017
What do you think of the unedited ASOS models? Let us know on RTÉ LifeStyle's Twitter, Facebook, Instagram.
