boohoo.com was in Dublin last night, 7th September, to launch the new Christmas and Winter collections at a special pop-up event on Dame Lane. Guests such as Ciara O'Doherty, Leanne Woodfull, Tara O’Farrell, and Stephanie O'Quigley attended the event to browse the rails of boohoo's up-coming line of Autumn/Winter wear.
Sequins, glitter and sparkles were in abundance in the online store's up-coming party wear for the Chrismas season and we are in love! For Christmas, we Irish ladies are getting futuristic a mix of metallic skirts, sequined dresses and embellished dresses in sumptuous silver and dark tones.
For a night on the town there will be a selection of floor length dresses in embellished lace, flamboyant frill, sleek fabrics and a range of rich colours..
While during the day, the ladies of Ireland can rock edgy sequins in statement colours displayed on patchwork denim. The denim focused artisan trend is filled with vintage style washes, distressed fabric and patches in blocky, oversized outlines.
Accessories, accessories, accessories. The fashion label has out done themselves with feather bracelets, edgy ankle boots, over-sized bags and statement stiletto heels.
A new addition this year is Jordyn Woods x boohoo line which stunned with a range of size inclusive numbers available in sizes 8-24. We especially fell in love with this stunning sheer dress.
While the event mainly focused on the ladies, the gentlemen were definitely not forgotten. boohooMAN's range of 'Perennial Partywear' includes velvet blazers, tailored joggers and re-worked shirting. For Winter the guys have a choice of novelty Christmas jumpers, tailored coats, cropped trousers and lux sweaters.
The event itself was fun filled with a full-length mirror photo booth which allowed you to complete you picture with a signature and an emoji! Snapchat superstar Joanne Larby was on hand to manage the brands international Snapchat account, as guests took in the collections and enjoyed drinks and snacks.
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