Dresses.ie, Ireland’s original online fashion retailer, has announced a major brand relaunch, unveiling a more contemporary and premium new look and feel with exciting new collections.

The re-emerging force in fashion has also unveiled a new-look website, offering magazine style content and inspiring fashion shoots alongside Irish and international clothing collections. 

The collections reflect the Dresses.ie #SweetSexyCool ethos - the belief that a woman’s wardrobe should embrace all sides of her personality and be as dynamic as she is. To celebrate, we’re giving you the chance to win one of their beautiful new dresses. The winner will be able to decide if they’re sweet, sexy or cool and pick one of the below dresses to suit their personal style.

To be in with a chance to win one of the dresses below, simply follow @RTE_Fashion on Twitter and tweet using #RTEFashionDresses. 

For the first new collection, inspiration is drawn from the uber-cool 70’s folk trend, with retro print dresses, muted colours and bohemian suede fringing. While a contrasting theme is provided by the winter-florals trend, showcasing prom dresses and Bardot necklines in dark, rich fabrics such as chiffon, silk and satin. The collection caters for day and evening wear, with prices from €40 up to €150, for occasion-wear pieces.

Shoppers will also enjoy next-day, free-of-charge delivery on all orders, sent in newly branded and more sophisticated packaging. 

Eamon Downey, Managing Director of Dresses.ie, says of the relaunch: "We felt the time was right to build on the success of Dresses.ie to date, by making a significant investment in the brand. The new collections for Dresses.ie will be curated to inspire our fashion-forward customers across Ireland, enhanced by an improved online shopping experience. We feel confident that both new and existing customers will appreciate the new trend-led, premium quality collection, as well as the excellent value and convenience of our service."

To view the entire Autumn/Winter collection log on to www.dresses.ie

Standard competition terms and conditions apply, a copy of which is viewable here. The closing date for entries is Wednesday, September 23 at 3pm.  Winners will be chosen at random from all valid entries and the editor's decision is final. The winners will be contacted by direct message on Twitter and must respond within 24 hours or the prize will got to another randomly selected winner.