Judging by this stunning Catherine Deane dress (pictured), the sale will offer brides-to-be a selection of non-traditional but stunning gowns.
The favourite Kildare store will have a large selection of styles and sizes from renowned designers Paule Ka, Jenny Packham and Teri Jon, all at 50% off.
Customers can also browse a variety of exquisite evening gowns from their array of international designers at half price.
The 50% off sale takes place on Thursday 28, Friday 29 and Saturday 30 August.
16 South Main Street,
Tel: 045 896222