The renowned makeup artist, who is adored the world over due to her down-to-earth manner and expert makeup skills, will work with the brand on upcoming collections and content.
She said of the news: “It’s an honour to be named Make-up Creative Director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity.
"We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!”
Eldridge is famed for her amazing makeup tutorials, which she uploads on YouTube and her own website, which give viewers practical beauty tips as well an indepth insight into application techniques.
Working with Lancome, she will create more tutorials designed to make women's lives easier and inspire them to experiment with their makeup at home.
Françoise Lehmann, General Manager of Lancôme International, said of Eldridge: "We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential."
Exciting News! http://t.co/XZPAhrSIUU
— Lisa Eldridge (@Lisa_Eldridge) January 6, 2015