Some of the country's top stylists, models and bloggers attended the event, which showcased the website's selection of ranges, including Converse, Fitflop, Bourbon by Amy Huberman and Clarkes. was set up by Fred Karlsson of and Stephen Graham of Grahams Shoes, who are aiming to provide Irish customers the opportunity to shop for great value men’s, women’s and children’s shoes from the comfort of their own home.

PurpleTag has a free delivery and returns policy, adding up to worry-free online shopping for their customers.

As an added bonus, RTÉ.ie Fashion readers can avail of a 10% discount on from May 9 - 15.

Simply enter the code '' when checking out.

Check out the new site here.

Take a look at some social shots from the launch below.

Louise Johnston

Leanne Woodful

Cathy O'Connor

JR Doyle

Kate Dillon

Andrea Splendori and Louise O'Reilly