The 20-strong collection covers a wide range of shades, from nudes, to pinks, reds and plums. I immediately was drawn to Impassioned, a coral-leaning red, which offers creamy, opaque coverage with a single swipe.

The beauty is in the consistency of the lipstick - it is rich and smooth, yet feels light on the lips, like applying a moisturising lipbalm. The formula contains hyaluronic acid to attract and seal in moisture to the lips, ensuring that they feel soft and hydrated throughout the day.

These luxurious lipsticks are housed in a new, ultrachic navy case with a magnetic closure, adding an extra dimension of glamour to the application.

The Pure Colour Envy Sculpting Lipstick collection will be availabe at Estee Lauder counters nationwide from February 2014, €29 each.