Henry Street came to a standstill this morning as hundreds of shoppers witnessed a group of Santas abseiling from the front of Arnotts to celebrate the launch of their festive app.

This is a first for any Irish department store and is available for free download on iPhone and Android handsets.

From December 1 to 24, Arnotts will be gifting registered app users with hundreds of free gifts from the store.

And on December 25, one lucky app used will win a shopping spree worth €2,500 in the Arnotts Winter Sale.

Commenting on the innovative step for the business, Arnotts CEO Ray Hernan said “We are delighted to be embracing technology  with the launch of this gifting and advent calendar app. This app makes Christmas gifting available at your fingertips 24/7 in this busy period. 

"For once, free means free and we think users will like the great free gift every day from Arnotts in the lead up to Christmas, especially as there is no purchase necessary to receive one of the free gifts. We just want to bring the magic of Christmas to our customers every day as we countdown to Christmas. But you must be nimble as gifts are limited and will be snapped up quickly.”