The film was created to showcase a collection called L’Argent that Cruz and her sister Mónica designed for the luxury label.
The film was shot in Madrid and features Cruz’s husband, Javier Bardem as well as her pregnant sister Mónica and model Irina Shayk.
Cruz also enlisted her younger brother Eduardo to compose the film’s music.
Speaking to Women’s Wear Daily Cruz said: “I used women of all shapes and ages, as it was important for me to let women know that this brand is for everyone.”
She added: “I chose Irina, as she is such a vivacious woman, and with all the beautiful women in the campaign, I really needed someone who would keep the audience’s attention.”
This is not the first time that Cruz has worked with the brand having fronted their Autumn/Winter 2012 campaign.
The Cruz sister’s collection will go on sale this August and will feature 15 different ranges that will retail for less than Agent Provocateur’s main line.