John Lewis & Co. will show for the first time (at any fashion week) during the dedicated menswear shows, with a slot confirmed for June 15.
Brand and buying director for John Lewis, Peter Ruis, explains: "John Lewis has been a member of the British Fashion Council board for three years. We are really pleased to take our involvement in this fantastic event to the next level, and I am delighted that John Lewis will be supporting London Collections: Men this season".
Ruis added: "It's great to see London regaining its crown as the home of great fashion".
Meanwhile, Dolce and Gabbana have also announced their participation in the menswear shows of London this summer. The luxe label, operated by Domenico Dolce and Steffano Gabanna, will host an evening reception to kick off the week's proceedings this June.
The design brand are celebrating the opening of their fourth boutique in the English capital and will showcase their Summer 2014 tailoring collection during LCM.
LC:M will kick off on Sunday 16th June and conclude on Tuesday 18th June.