Following Joe Hart’s standout performance during the UEFA championships, he went into the 2012 Premier League season as England and Manchester City’s number one goalkeeper.

Speaking about the partnership Hart says: “I have used Head & Shoulders for years, so I am really excited to be working with the brand".

"Like millions of men, it has always been a key part of my grooming regime, as I know it’s a product I can rely on. When I’m on the pitch I need to be at my best, If I look good I feel good too and Head & Shoulders gives me that extra confidence I need so I can focus on what really matters…saving goals and winning games.”

Andy von Hirschberg, Brand Manager Head & Shoulders, said: “We are really excited to be working with Joe, his confidence and talent on the pitch are something men can aspire to, whilst his approach to grooming is laid back and natural which is exactly what Head & Shoulders is all about.”

The New head&shoulders 2in1 range is available at all good supermarkets and pharmacists nationwide (225ml for €3.85RRP and 450ml for €6.85 RRP).