Moore said of her new appointment: "I am so honored to be able to convey, in my own way, the idea of self-confidence associated with the motto 'Because You’re Worth it.' Every woman is worth time and care regardless of her age or origins".
Global Brand President of L'Oreal Paris, Cyril Chapuy, said of the announcement: "The elegance and charisma of this flamboyant beauty immediately convinced me that Julianne would be a perfect Ambassador for our brand.
"This iconic actress - one of a kind in Hollywood - who defies all stereotypes, symbolizes a free, sincere, and audacious femininity".
Moore joins the family of L’Oréal Paris Ambassadors which includes Beyoncé Knowles, Cheryl Cole, Lea Michele, Fan Bingbing, Jennifer Lopez, Jane Fonda, Freida Pinto, Eva Longoria, Hugh Laurie, and Milla Jovovich.
