The ‘It’ girl, muse, journalist and television personality shot the latest pre-Autumn 2012 campaign in London and the aesthetic is influenced by Jane Birkin and the Swinging Sixties.
“Working with Alexa Chung has been a pleasure and lots of fun,” says Vero Moda's head of PR and image, Katja Hundrup. “VERO MODA’s design is taking the brand further towards the top of international high street fashion, so it’s only natural for us to work with someone with such an international and fashion- forward profile as Alexa Chung. We are very happy to extend our collaboration until the end of 2012.”
Short dress €49.95 and solo 3/4 jacket €99.95
Knits and prints feature in the newest collection, which fuses the experimental vision of the Sixties with modern classic shapes. Houndstooth and Herringbone add a traditional element as do the colours of grey and white, which feature heavily. Yet droplets of mustard and burgundy life the collection.
Shirt €24.95, blazer €39.95
O-neck jumper €26.95 and jersey ankle pants €34.95
Top €34.95, shorts €29.95
The fusion of Alexa's on-trend, chic and quirky outfits and Vero Moda's yesteryear-influenced collection is a match made in heaven. Also, look out for Alexa playing herself in the final series of Gossip Girl later this year.
Brighton jacket €109.95, shirt and shorts €29.95 each and cardigan €26.95
