The collaboration will fuse music and fashion. While Tiesto, real name Tijs Michiel Verwest, will become the face of the brand in an upcoming ad campaign, he will also help design a capsule collection and stage branded performances worldwide.
Paul Marciano, CEO and Creative Director for Guess says Tiesto impressed him when they met, "He is more than just a DJ - he is very multi-faceted and truly understands what it takes to build a brand. There is no better choice in music today to represent the free-spirited, adventurous and sexy GUESS lifestyle."
"I've been a fan of the brand for a long time" the DJ said in a statement, "It's really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano and his company is truly invaluable as I continue to build my clothing brand, CLVB LIFE."
Tiesto will first design a multi-functional, limited edition watch for the brand which will hit department stores next month. A capsule collection will follow, for both women and men, in October. The collection is said to be influenced by electronic music and pop culture.
Tiesto's branded, worldwide performances will begin in the iconic party destination of Ibiza next week, continuing through 2013 in locations such as Paris, Milan, Las Vegas, Dubai and Sydney, among others.
