The 24 year-old actress said "Gucci is a staple. It is a brand I have always looked up to because to me it represents strength," reports WWD.
"In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance... I couldn't be more proud to be working with Gucci and its heart, Frida [Gianni]".
Lively is currently the face of the Chanel handbag range, and a muse for its creative director Karl Lagerfeld. Lively has also graced the cover of almost every major fashion magazine, including Vogue, Elle, Cosmopolitan, Marie Claire and W.
Drive director Nicolas Winding Refn has shot an advert for television, while the print advert was taken by famed fashion photographer duo Mert & Marcus.
