This is a huge coup for Cork’s premier retailer as this is the first time that Avoca has embarked upon a joint venture and created a boutique within a department store. This lifestyle emporium will no doubt complement the wonderful products already on offer in Brown Thomas to Leeside customers.
The Avoca boutique at Brown Thomas Cork will offer a slice of Avoca life, with a fantastic selection of clothing and accessories, jewellery, interiors, cookbooks and beauty products and other assorted gifts and trinkets for which the brand is renowned. Of course an assortment of the world-famous colourful blankets and scarves, which have been woven in the Avoca woollen mills since 1723, will also be available to purchase.
Avoca cinema dress €149
In addition, Avoca will whet foodies’ appetites with their 'Food to Go' range; a brilliant selection of delectable sweet and savoury treats perfect for special occasions or a delicious quick fix meals and snacks.
Avoca is an Irish family-run business and one of Ireland’s most prestigious and dynamic brands. It is now run by four siblings, their parents and a team of some 600 people. The company boasts one of the world's oldest surviving manufacturing companies and exports its famous throws and blankets, as well as clothing ranges, to boutiques internationally.
Amanda Pratt, Avoca Creative Director, commented, “We have wanted to open in Cork for a few years now and so we’re really thrilled to team up with Brown Thomas and at last to have a little corner of Avoca in the city.
Avoca scribble cardigan €119 and tunic €119
So far the reaction has been fantastic. As an Irish family company which is very driven by difference, design, quality and thinking positively, we hope that customers will enjoy the things we do, from the fashion we design to the jam we simmer, the blankets we weave and the delicious food to bring home.”
Caroline Counihan, Managing Director of Brown Thomas Cork, commented, “We are absolutely thrilled to welcome Avoca to our store and are excited to introduce this fabulous brand for the first time to our customers.”
