The quote is taken from the classic 90s film Pretty Woman, and is said by film's main character Vivian Ward, played by Julia Roberts.
The tongue-in-cheek ad campaign for the Harvey Nichols sale features models sporting wet patches, with the tag line reading: "The Harvey Nichols Sale. Try to contain your excitement."
Julia Bowe, Group Press and Marketing Director at Harvey Nichols, said: “Harvey Nichols is world-renowned for its fabulous sale, with eager shoppers descending en masse to their nearest store in their efforts to lay their hands on our amazing reductions.
"In humorous reaction to the (often-irrational) excitement sale time engenders, we have developed this campaign to capture this near-fanatical spirit, because let’s face it, the thought of picking up brands such as Vivienne Westwood, Alice + Olivia and Jimmy Choo at up to 50% off* is enough to excite and overwhelm even the most composed shopper in us all!”
The Harvey Nichols Summer Sale launches in store and online tomorrow, Wednesday June 13, with up to 50% off. See in-store for details.
Harvey Nichols, Dundrum Town Centre, Dublin 16.
01-2910488
www.harveynichols.com
