Inspired by ancient Irish folklore, legend and heroes, the collection is perfect for boys and girls, aged 1 to 14.

The clothes feature magical fairies and pirates, alongside a colourful family of Irish cartoon character including the elk, bull and the oak, each with their own magical fantasy story to tell through the designs.

The Irish-owned company has an extensive range of clothing for both boys and girls, in high quality materials using fleece, cotton and denim. Ordering online couldn't be simpler and postage is free on all orders from their website.

All McCul hoodies €25, red fleece joggers €22, stripe leggings €15 and denim shorts €15

Price has never been better, with the brand's signature fleece hoodies costing a cool €25 and only €10 for t-shirts and shorts for kids.

The Dublin-based company boasts 80 new styles this year, with an emphasis on comfort and durability, as well as remaining as cost-effective as possible.

Turqoise stripe Pirate dress €25, red stripe Pirate top €16 with denim pedal pushers €15, navy stripe Wolfhound hoody €22 with denim shorts €15

The range is also available in-store, in 22 locations across the length and breadth of the country. For more information on the company, a list of stockists and to browse and order from the collection, log onto and keep supporting local Irish fashion.