The unlikely 'House' actor spoke about his own shock at being named an ambassador and model for the Men's Expert brand, "at first I thought it was a mistake, but then I realised that L’Oréal wasn’t looking for models but for people with strong personalities, who are worth it…and who aren’t afraid to proclaim that using cosmetics can be a very masculine decision after all".

In an unconventional viral ad for the company, Laurie resembles his sarcastic and grumpy character on House by poking fun at Gerard Butler and his own personal beauty regime.

52-year-old Laurie chirps in that he is "very, very flattered to have been thought a fit subject to promote the whole idea of beauty".

Other L'Oréal brand ambassadors include fellow actors Patrick Dempsey (Grey's Anatomy) and Gerard Butler (300, P.S. I Love You). Laurie's fee has not been disclosed.