Made to measure
The most obvious improvement you can make in your style is to make sure everything fits. Most guys wear clothes that are too baggy. Make sure everything you wear is almost hugging the curves of your body - without being tight. You’ll be surprised at how much better you will look when your clothes actually fit.
Pale and interesting
Pastel colours are the way forward, and this season less is most definitely more! A casual tailored look is the key aesthetic for this summer's fashion, with tailored shorts and thin blazers.
Wear V-neck shirts
V-necks are perfect about creating the illusion of a slimmer neckline, especially if you have a double chin, since emphasis is made on your chest area instead of on your neck.
Footwear maketh the man
If it's one thing that women will notice, it's your shoes. Especially how clean they are. It's easy to wash and press the rest of your clothes to keep them looking new, but most guys disregard their shoes. Show you're a man of taste by getting a nice pair of shoes and keeping them in pristine condition. It's the fastest way to showing others that you take care of yourself.
Steer clear of over the top patterns
No loud or bold patterns can be worn if you want to avoid attracting attention to the upper half of your body. The only pattern possible is vertical lines for they create optical continuity and help elongate the look of your body. Opt for dark, solid colours as they create a slimmer silhouette and make you seem thinner.
Stand up straight
This is very easy and doesn't cost you anything. Work on your posture. When you stand up straight you look like you have just dropped 10 to 15 pounds. Besides, this makes people look and think more confident.
Wear pants with a longer hem
Wear your pants long to look taller and thinner. They should hit almost at the ground to really lengthen your body. This will elongate your body, giving you a more flattering look.
Keep it simple
You want a wardrobe that looks great on you but you doesn’t want to overdo it. For example, don't wear more than three pieces of jewellery or more than three colours. Doesn’t dress like a rock star unless you're in a band? If you want to be flashy, a simpler but stylish look would be sporting a black striped dress shirt with a white blazer, a dark pair of jeans, a white belt, and your favourite pair of shoes. You could also add a flashy watch or a simple accessory like a trilby, but nothing more.
Don't be taken in by brand names
Before you decide to buy something ask yourself if you are buying it because it's "in style" or because it genuinely suits you. Ask yourself if you would buy the garment if it didn't have a logo on it.
Hot lips
Is that a ChapStick in your pocket or are you just happy to see me? OK, no joking: both George Clooney and Conan O'Brien carried a lip balm in their pockets during their red carpet walks recently. But it was no ordinary lip saver they toted: It was Evolution Man Lip Balm SPF15, a pucker protector from makeup artist Marco Berardini. The products can be pre-ordered at evolution-man.com. Berardini must be doing something right: his clients include Jonathan Rhys Meyers, Patrick Dempsey, and LeBron James.