Katie Price has teamed up wtih retailer Store Twenty One to launch a new label called Katie's Boutique.
Retail Week reports that the new label will launch in four phases, beginning next month. It is expected to feature more than 70 lingerie, swimwear and nightwear designs.
Price said of the range: "Modelling really helps you understand what looks good and what doesn't - especially with lingerie and swimwear - and I'm really excited about the range.
"Working with Store Twenty One has not only given me the opportunity to put everything I've learnt about lingerie, nightwear and swimwear into practice, but I've made sure that the whole collection will be amazingly affordable."
All items will be priced under £10 and each will feature her crown logo.
