Alexa Chung has been revealed as the new face of high street brand Vera Moda.
The TV presenter and model will front the Danish womenswear label's campaign which will launch in November and run until July 2012.
A spokesperson for Vera Moda said: “We know that Alexa is the perfect choice for Vero Moda.
“We feel certain that the collaboration will take Vero Moda to a higher level and provide our brand with an added value.”
They added: "Alexa is the perfect choice for Vero Moda. We feel certain that the collaboration will take Vero Moda to a higher level and provide our brand with an added value."
Drapers reports that Chung has already shot the campaign in New York and are not yet available for release.
