David Beckham is releasing his debut fashion line - which consists of a selection of men's underwear and relaxed separates.
Beckham said of the line: "I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani.
"They told me that their gross turnover in 2007 was around 16 million euros, and after the campaign in 2008 it went up to 31 million euros, in 2008. It proved to me that there is a real market for good-looking, well-made men's bodywear."
Beckham added to WWD: "With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result.
"I can't wait to show people the collection — although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again."
Together with his business partner Simon Fuller, the footballer is also planning to release a new fragrance - Homme by David Beckham.