Model Elle Macpherson is to host a new reality series on American television called 'Fashion Star'.
Entertainment Weekly says the show will follow the fortunes of 12 unknown designers competing for a multi-million dollar contract that will put their work in America's biggest stores.
Famous designers and buyers will judge the contestants' designs and viewers will have the chance to buy them.
US network NBC has agreed a deal to broadcast 'Fashion Star'.
Commenting, the show's producer, Ben Silverman, said: "We are excited to team up with NBC to discover and develop the next major fashion brand for retailers around the country and deliver the next breakout television show for an audience that is increasingly obsessed with fashion.
"The stakes are higher than any other competitive reality show, as 'Fashion Star' pulls back the curtain on what it really takes to launch a major national brand."
