Another year and another new Lynx scent out to conquer men's noses and wallets.
In general with sprays, fellas (hopefully!) find one fragrance that
they like and stay faithful until it is a) discontinued and they are losing bidders on eBay or b) out of stock in the shop and they head for the cheating side of town where they discover new thrills. (NB: This is about toiletries and no conclusions should be drawn about similar behaviour in relationships).
So, will Excite make millions do the dirt, so to speak? Well, it smells more big night out than daily grind, so old favourites are
safe for the moment and one tin of the newcomer should therefore go a long way.
As with the rest of the Lynx posse, Excite's staying power in both
deodorant and antiperspirant versions is excellent, but for some guys the caramel rush will just be too sweet and flamboyant, while the shower gel looks and smells like it belongs on top of a bowl of ice cream.
Lynx needs to come up with something for the low-key punter next time.
