Ellen von Unwerth has photographed the likes of Claudia Schiffer, Duran Duran, Britney Spears and Rihanna. Her latest campaign features Brit model-of-the-moment Daisy Lowe wearing the latest Biba collection available at House of Fraser in Dundrum.
Embracing the label's heritage and reflecting fashion's current flirt with the 1970s, the range features prints on long sleeved dresses and blouses, high-waisted, flared jeans, jumpsuits, maxi dresses and skirts, and slouchy metallic knits.
From a mail order company in the early sixties, to a global fashion phenomenon of the early seventies, Barbara Hulanicki's Biba was a store like no other. Biba offered an amazingly cool range of alternative, affordable, clothes to the under-30s, eventually changing the way clothes were designed and marketed forever.
Mick Jagger, Marianne Faithfull, Brigitte Bardot and Twiggy were fans of the clothes. It closed in 1975 but was relaunched exclusively at House of Fraser last year, taking the original ethos of Biba and reworking it for the fashion savvy of today. The new spring summer 2011 collection features bold prints and beautiful dresses.
