She’s officially the nation's favourite weather presenter after winning at the Walkers TV Now Awards but Anna Daly has always been obsessed with fashion – come hail, rain or shine. Georgina Heffernan caught up with the 29 year old TV star for a quick fashion fix.

GH: What do you enjoy most about being a TV presenter?
AD:
There’s two things - the variety and the people. Every day is completely different due to the very nature of a magazine style show like Ireland AM – one moment we could be discussing the bail out or rare diseases and within a minute we’ve moved on to how leather hot pants are this season! You get to meet the most inspiring people along with well known faces so the variety is super. Whether it was a good or bad day, it certainly won’t have been dull!

GH: As a woman in the public eye, how to you deal with so much focus being paid to your appearance?
AD:
Not everyone will always like what you wear and you can’t please everyone but these things are trivial in comparison to the content as far as I’m concerned. I’d much prefer someone say they didn’t like my dress rather than what I’m actually saying. Regardless however, people have opinions and that’s fine – once they’re interacting with the show that’s the most important thing and thankfully the majority of the comments are always very encouraging.

GH: Who is your fashion icon or your greatest influence in matters of style?
AD:
Cat Deeley has real style in my opinion. The laid back presenter doesn’t appear to try too hard (an art in itself!!) and always looks stylish and edgy without fake tan or fad fashion statements. My mum was always a strong influence in matters of style, she has an eagle eye for a killer dress and always bought quality – something I’ve inherited too. I definitely buy for quality not quantity just like my mum!

GH: What is your favourite item of clothing that you've ever purchased?
AD:
My wedding dress. A Jenny Packham silk dress from Sharon Hoey on Mount Street in Dublin, a dress that I loved so much I wore it again to last years VIP style awards. I honestly couldn’t wait to give it another outing and felt it was appropriate in the current climate to wear something you already owned rather than buying something for the sake of it.

GH: You're clearly a fan of fashion. Do you enjoy experimenting with your look?
AD:
Fashion is supposed to be experimental and fun so yes I do try to experiment from time to time, particularly for a big occasion or an event where you have some time to plan your outfit. For work however there isn’t that luxury, the turnaround is fast and generally you don’t have the time to over-think an outfit!

GH: How has your style evolved over the years?
AD:
For the better hopefully!

GH: Have you ever had any major fashion disasters?
AD:
And here was me hoping to avoid this question in the above! I’ve had too many to mention! Anyone who enjoys fashion will have plenty of faux pas, it’s part and parcel isn’t it. I’ve worn all sorts of awful stuff from fingerless gloves to belly tops and rapper jeans. Uggghhh I’m embarrassed just typing those words!!

GH: How would you describe your personal style?
AD:
I suppose it’s laid back and easy – I’m most comfortable in jeans and a vest or t-shirt.

GH: Who is your favourite designer? And your favourite high street store?
AD:
I wear a lot of jeans and t-shirts from Tommy Hilfiger – they also have a beautiful runway collection in their Grafton Street store which I treat myself to on occasion! In terms of high street you can’t go wrong in Warehouse or Topshop.

GH: What is your favourite city to shop in and why?
AD:
It would have to be New York, I adore the buzz of the city – the noise, the people, the shopping, the discounts, the food, the cocktails – it’s just not good for the waist line or the wallet!

GH: What do you feel best wearing?
AD:
Jeans, Uggs and a t-shirt. Or my pyjamas snuggled up on the couch with a roaring fire after a long week!

GH: What is the best style advice you have been given?
AD:
Keep it simple, less is always more.

GH: Finally, how has the recession affected how you shop?
AD:
I generally opt for good quality items over numerous cheap fixes so that approach tends to work well in recessionary times. My purchases are probably more considered too, in the past I may have jumped in to buying something but now I ask myself if I really need it. Then again how many pairs of shoes does a girl need? That’s a tricky one to justify sometimes...