A copy of the dress Kate Middleton wore for her official engagement to Prince William Windsor has sold out in an hour.
According to Marie Claire a €19 (£16) Florence and Fred copy of Kate Middleton's Issa engagement dress sold out in no time yesterday.
Middleton's original draping sapphire Issa design dress cost €412 (£349) on Matches but is no longer available and now high street stores have been rushing to promote their more affordable lookalike designs.
When the Tesco Florence & Fred replica hit the website at 1.30pm yesterday, it instantly started flying off the virtual shelves and was completely sold out by 2.30pm.
While it might not be a carbon copy of the Issa dress, with a slightly higher hemline and shorter sleeves, it captures that same wrap-front design.
Tesco buying director Jan Marchant said: "Kate Middleton looked extremely elegant in her choice of outfit and many women wanted to find a high street replica of this now iconic dress.
"The rate at which the dress sold out online is testament to how influential Kate’s style choices are."
