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Swift teams up with Elizabeth Arden

Swift - Launching new fragrance
Swift - Launching new fragrance

Teaming up with Elizabeth Arden, singer Taylor Swift is set to create her own signature scent

The Country singing has announced a brand new collaboration with leading beauty brand Elizabeth Arden, following in the celebrity footsteps of Britney Spears, Hilary Duff and Mariah Carey.

Eager to get involved in all aspects of the scent’s creation, Taylor has announced she will be selecting her own personal notes for the scent, while giving her seal of approval to the fragrance packaging.

The 20-year-old singer said: "I have always loved how fragrance can shape a memory...the way certain scents remind you of events and people that are imprinted in your thoughts.

"Lately I’ve been having fun experimenting with combining some of my favourite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance."

The new fragrance is set to launch late 2011.

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