Singer Tinie Tempah has been speaking to RTÉ Fashion about his new clothing line, Disturbing London.
"I find my dress sense tends to be a bit of a mixture between high fashion and unique vintage pieces with a little bit of street trends," he said.
"For example, I might find a really nice, suede dinner jacket that I'd wear with a basic plain white shirt and some chinos and a pair of Nike trainers. It's very accessible and inaccessible.
"For a very long time I've had to go through many different clothing labels to obtain that look. I thought that now that people know me for being quite fashion-directed and quite fashionable, why not create something that has all of those in one so I don't have to always go to many different clothing labels - I can just sort of stick to one thing."
Disturbing London is due to debut in stores next year.
"It's going to be fantastic," said Tinie Tempah. "We're going to get a couple of samples in the next couple of weeks. I can't wait."
