TV series 'Mad Men' has had an incredible impact in the world of fashion - from changing attitudes towards body shapes, to a renaissance in ladylike dressing.
Of course, it's secretary Joan Holloway who steals the show with her enviable hourglass figure and array of unbelievably flattering ensembles - all in punchy, bright colours. You wouldn't find Joan trying to conceal her curves in black...
This Vionett dress looks like it was made for her - a bold pattern, cinched in waist and below knee length make it perfect for her figure.
Coming in at €1,300 at Brown Thomas, I'm sure there are more pocket-friendly ways of trying to recreate her look though!
