Emma Watson has reportedly been dropped as the face of Burberry.
The 'Harry Potter' star landed the contract with the British luxury fashion house last year, and boosted sales for the brand.
The Sun reports that Watson is being replaced by Victoria's Secret model Rosie Huntington-Whiteley.
A source told the newspaper: "Emma was a huge success. Everyone expected her to be used again."
Earlier this year, Huntington-Whiteley was confirmed as the replacement for Megan Fox in 'Transformers 3'.
