Cat Deeley has been announced as the new face of Pantene Pro-V.
The TV presenter's first job as a Pantene ambassador will be to kick off the new Aqua Light Make a Swisssh campaign on August 1st.
The campaign will culminate in December at the Clothes Show Live with a world record breaking swish.
Cat said of her new role: “Has your hair ever felt so good you can’t help but swish it? - you know that elusive ‘swish’, when hair moves perfectly. It’s that beautiful, healthy looking, enviable hair that we all want – that’s what you get with new Pantene Pro-V Aqua Light.”