Singer and 'X Factor' judge Cheryl Cole is now the new face of her favourite hairspray.
According to The Sun, sales of L'Oreal Elnett have soared since the singer revealed that she has used the product for years.
A new range of limited edition cans of the product, featuring Cheryl Cole's face on the front, have now gone on sale in Superdrug.
According to reports, the product, which has been dubbed 'ChelNett', is extremely popular with customers.
Cole said: "When I got handed the can with my face on it, I didn't know whether to laugh, cry or jump up and down."
"I've used it since I did dance competitions as a kid and the smell is so nostalgic."
Superdrug said: "We're buying more stock of the hairspray as it has been flying off the shelves."
